FCA Brands Improve in JD Power 2018 APEAL Study!


Just recently, JD Power released the 2018 Automotive Performance Execution and Layout Study, or APEAL for short. The study showed improvement in quality across all FCA US brands, including Dodge, Jeep, Chrysler, and Ram, showcasing the commitment to advancement and innovation in every new Dodge, Chrysler, Jeep and Ram vehicle and allowing you to get the highest quality in any vehicle you choose. With specific awards being given to the new Chrysler Pacifica, Dodge Charger and Chrysler 300 in their respective segments and other brands being recognized in certain areas, the JD Power 2018 APEAL Study is a great reference to use when researching your next vehicle!

The JD Power APEAL Study concluded that Ram and Dodge both now rank third and fourth, respectively, throughout all mass-market brands, while Dodge and Jeep were the second and third most improved brands in the study. For the second year in a row now, the Chrysler Pacifica earned the top spot among all minivans, thanks in part to its spacious accommodations, state of the art safety features and other technological advancements that make life as a parent all the more convenient on the road. The Dodge Charger and Chrysler 300 were also recognized in the study, ranking second and third in the Large Car segment. The JD Power APEAL Study measures how drivers feel about owning and driving a new vehicle, based on customer evaluations in 77 different vehicle attributes. Customers are surveyed after 90 days of ownership and the most appealing vehicles are shown to have greater owner loyalty and spend less time on dealer lots before purchase, among other factors.

If you want to learn more about why all FCA US brands scored so highly on the JD Power 2018 APEAL study, we welcome you to come join us at Don Miller Dodge Chrysler Jeep Ram to experience our entire selection of new vehicles in person! We're conveniently located in Madison, WI and proudly serve Fitchburg, Middleton, WI; Sun Prairie, and Verona!

Categories: Fleet, News
Tags: jeep, Dodge, Chrysler, Ram
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